Joseph Bell

Red Bull cover shoot featuring Lindsey Vonn, photographed by Michael Muller.
This project was packed with big, playful ideas—everything from explosions of fake snow and swirling ground fog to dumbbells sculpted from ice. And there may even be a surprise still to come. Both Michael Muller and Olympian Lindsey Vonn bring an intensity and fearlessness that push every concept to the next level, and that energy shaped the entire creative process. We built out a range of backdrops and winterized effects to craft the extreme, frost-bitten wonderland we all envisioned from the start.